Tuesday, December 07, 2004

media that better reflects America

"But on the question of what these groups' larger and long-term objectives were for the media, I did get some kind of consensus. At the most fundamental level, there is a demand for a forum, for a place where diverse ideas can be heard and contrasted. The ideal seemed to be media that better reflect America, with its diversity, its ideological contentiousness, its multitude of values and standards.

When I asked Monsignor Maniscalco how he would want broadcasters to act in an ideal world, I assumed he would posit some narrow vision of an all-Catholic twenty-four-hour news channel, but he didn't. "We would like them to take a chance on things that are noncommercial, that are simply not on television," the monsignor said. "Not for the sake of how much money they can make, but because they represent significant aspects of the community. We would really like to see the concept of broadcasting in the public interest be recognized by these people as a legitimate aspect of their work."

When I posed the problem of whether he could eventually agree to share airtime with all the groups in this coalition, groups like NOW with which he had fundamental and deep disagreements, Monsignor Maniscalco had a simple answer: "You could say that the goal is for the media to give us access so we can finally have a space to argue amongst ourselves." "
from Tripping Up Big Media

The real answer is American ingenuity and personal responsibility. Giving ourselves access, not sitting by as viewers hoping that we get a fair deal. Setting the content for ourselves directly, not . Not pleading with a "decision making class" to determine what we get to see. And the beauty of the new frame work is that it is not to replace the existing broadcast networks but rather it is to offer an alternative that is in competition with the big media outlets on a level playing field. That competition will benefit each broadcast ownership framework. Pushing each broadcast system to be the best it can be.

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